You may have heard that LinkedIn recently launched a new service called Signal that is designed to make LinkedIn a more socially relevant application.  The service is only available on a very limited basis right now, but will probably roll out to the general LinkedIn population pretty soon. What is Signal?  It’s a simple way [...]

If you regularly surf the web, you’ve likely stumbled onto Get Satisfaction by now. Marked by the little ‘Feedback’ tags that show up on the sides of pages across the internet, Get Satisfaction is a customer feedback engine that allows companies to hear concerns directly from their customers. And let’s be clear: it’s not just [...]

It’s official. After months of reports that Google would soon announce a new social status feature, today came the big reveal of Google Buzz. In essence, Google Buzz is an add-on for Gmail that allows you to update your ‘status’ – akin to Twitter, Facebook and other social media sites. Since Google Buzz updates can [...]

It’s no surprise that word-of- of-mouth works. Salespeople and marketers have known this for years. However, now more than ever, there are even more opportunities to maximize word-of-mouth marketing technologies. We live in a society of Facebook, Twitter, and YouTube. These websites once started off as a buzz among friends but have quickly turned into [...]

If you’re like me, you’ve been curious about this whole social media thing and what use it has other than teenagers and twenty-somethings looking for their next date. Does it really have an meaningful purpose for business? And if so, how do I take advantage of it? I set out to get some answers and [...]

Unless you’ve been living under a rock, chances are you’re hearing the drum beat of social media. It is steadily marching its way through, threatening to overwhelm you with new technology, too much information, and grand prophesy of solving all your marketing and communication problems. With so much swirling around, it’s really difficult to make [...]