Picture this: Your ideal prospect just searched for your products on the web. Google’s local search results come back and…. your company is nowhere to be seen. You’ve just lost a sale. According to market research firm comScore, 70% of people report that the first place they look for more information about your products, services, and company [...]
I know the title above sounds somewhat Blade Runner-esque…but bear with me. I’ll explain. Today location-based online advertising revolves around services like Google AdWords, which allow you to set a target local area for your ads (so you — the Florida-based mechanic — can make sure your ad for ‘Auto Mechanics’ only appears to people [...]
Yesterday evening, the rumor mill churned to life when TechCrunch broke a monstrous story – that Google is in final negotiations to purchase Yelp.com. Today the blogosphere lit up with commentary, from tech pundits like Robert Scoble to everyday-life bloggers like LifeHacker. Of course, nothing has been confirmed yet – but even if you don’t [...]
How to Clean Your Internet Explorer Cache : Does your Internet Explorer browser ever crash, get hung up or just take a really long time to load? Do you find yourself closing and reope...
Researching Businesses Online : It a lot of cases I find myself researching businesses online. As a salesman I used online tools to find prospective businesses and contact...
What is Your Domain Name, Where does it Live, and When Does it Expire?:
Your company’s domain name, or it’s address on the internet, is an important part of your brand, image, and message. It is akin to a pi...
Must Have Apps for the Android Platform: Part 2: Welcome back to my series on Must-Have applications for the Android Phone OS platform. This edition will cover useful utilities for using yo...