If your small business advertises online, you likely have an account with Google AdWords. For those looking to market their services and products online, Google Adwords pay per click marketing offers one of the best ways for small businesses to get into paid search marketing. To begin, Google Adwords offers a number of easy-to-use tools [...]

With any sort of small business internet marketing campaign, a targeted landing page isn’t just a good idea – it’s imperative. But how do you know if your landing page is good? The short answer: if it works, it’s good. (Seems obvious, right?) But the thing most small business websites miss is this: even if [...]

It’s official: Google’s new modified broad match keyword targeting feature has gone live. If you’re running PPC campaigns, this is an exciting development – it promises to make your campaigns that much more relevant to users. How will it do this? To answer that question, we need to dig a little deeper into how AdWords [...]

When advertising on the web, targeting is everything. There’s lots of data out there – and for marketers, it only makes sense to use that data to target ads that appeal to users who are more likely to buy. Targeting has been going on for years – from the manual targeting of PPC campaigns to [...]

I know the title above sounds somewhat Blade Runner-esque…but bear with me. I’ll explain. Today location-based online advertising revolves around services like Google AdWords, which allow you to set a target local area for your ads (so you — the Florida-based mechanic — can make sure your ad for ‘Auto Mechanics’ only appears to people [...]

Yesterday evening, the rumor mill churned to life when TechCrunch broke a monstrous story – that Google is in final negotiations to purchase Yelp.com. Today the blogosphere lit up with commentary, from tech pundits like Robert Scoble to everyday-life bloggers like LifeHacker. Of course, nothing has been confirmed yet – but even if you don’t [...]

Last week, Google dropped another bomb on the Search Engine Optimization world – automatic captioning in YouTube videos. Captioning in online video is nothing new – YouTube has offered captions in their videos since 2006. But as anyone who’s ever uploaded a video can tell you, the manual-captioning process is cumbersome and time-consuming. The new [...]

A recent article in the Denver Business Journal (subscription required) points out that a growing number of Denver-area commercial real estate brokers are using Craigslist to market their listings. That’s right. Craigslist.org, the San Francisco-based online classified listing service, is no longer just a place for college students to find cheap furniture. It’s now proven [...]

A common headache amongst online marketers of all industries: How do I understand the “why” motive behind visitors to my site? Being able to know what your visitors are looking for on the web, and what they are expecting – and also not expecting – to find on your site, will make your job that [...]