How to better understand what your site visitors are thinking
A common headache amongst online marketers of all industries: How do I understand the “why” motive behind visitors to my site? Being able to know what your visitors are looking for on the web, and what they are expecting – and also not expecting – to find on your site, will make your job that much more simple as a marketer, business owner or anyone else in a business for that matter!
The following article provides a well-rounded, high level explanation of site search and its importance, along with a brief explanation of some Google Analytics reports that can help you interpret your site search data.
http://www.wilsonweb.com/analytics/churchill-site-search.htm
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Tags: Dr. Ralph F. Wilson, E-commerce, internet marketing, Web marketing
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