Small Business Tech Tips

If your small business advertises online, you likely have an account with Google AdWords. For those looking to market their services and products online, Google Adwords pay per click marketing offers one of the best ways for small businesses to get into paid search marketing. To begin, Google Adwords offers a number of easy-to-use tools to help you organize and optimize your pay per click marketing campaigns. Additionally, once you have a better grasp of the nuts and bolts of PPC marketing, Google Adwords is a robust platform that allows you to endlessly customize and tweak your campaigns for maximum effectiveness.

In short, it’s a marketer’s dream. (And that’s just the paid search portion of Google’s listings! Small businesses can also optimize their websites to better show up in Google’s organic listings, too!)

The first step in succeeding in search engine marketing – either paid search or organic SEO – is to understand how Google works. When you build a web page or write a blog post, how does that ultimately result in your link showing up when a user types in a query? For a great overview of the system, from start to finish, check out the image below (click to see a larger version):

(Infographic by the Pay Per Click Blog)

If you understand how the pieces fit together, you’re more likely to be able to position your small business to succeed. Take a look at the image above and refer back to it as you go about building paid search campaigns and optimizing your website.

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Read more by: Kipp

Tags: google, google adwords, internet marketing, paid search, ppc marketing, search engine optimization, website strategies

This entry was posted on Monday, September 20th, 2010 at 11:27 am and is filed under Small Business Internet Marketing Tips, Small Business Website Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.