Small Business Tech Tips

With any sort of small business internet marketing campaign, a targeted landing page isn’t just a good idea – it’s imperative.

But how do you know if your landing page is good?

The short answer: if it works, it’s good. (Seems obvious, right?) But the thing most small business websites miss is this: even if your landing pages are generating conversions, they can always be better. You should be constantly testing and evaluating the performance of your landing pages, looking for ways to improve user experience and encourage conversions.

To get you started down the right path, Oli Gardner (co-founder of Unbounce, a company that knows a thing or two about landing pages) has created a 12-step guide to rehabbing your landing pages.

(Click to view full-size image)

Whether you’re an experienced internet marketer or just getting started with your small business’ website, the 12 steps mentioned in the above article will give you a solid foundation upon which to improve your landing pages.

Remember – this is the web we’re talking here. Each change you make has the potential to reach thousands of people. By increasing your landing page effectiveness by even 1%, you’ll quickly see the tangible benefits materialize.

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Read more by: Kipp

Tags: internet marketing, landing pages, ppc, Small Business Internet Marketing Tips, website strategies

This entry was posted on Monday, July 26th, 2010 at 12:01 pm and is filed under Small Business Internet Marketing Tips, Small Business Website Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.