The selling power of Twitter

If you’ve used Twitter, I’m sure you’ve wondered if it has any actual value in the world. I wondered the same thing for a while, but I’ve been sold on the potential of using Twitter to generate business.

I just read an interesting article about the selling power of Twitter that seems to confirm this potential.

According to Warrillow & Co, a small business market research firm, Twitter has 7x the selling potential of social networks in the small business market. Here is an excerpt from the article:

warrillow-twitter-research1

Have you considered using Twitter as a sales and marketing tool at your business? If not, you should – particularly if you are in a retail business, where the transactional nature of Twitter lines up nicely with the transactional nature of retail.

Mike Cooch
CEO
Everon

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