If your small business advertises online, you likely have an account with Google AdWords. For those looking to market their services and products online, Google Adwords pay per click marketing offers one of the best ways for small businesses to get into paid search marketing. To begin, Google Adwords offers a number of easy-to-use tools [...]

With any sort of small business internet marketing campaign, a targeted landing page isn’t just a good idea – it’s imperative. But how do you know if your landing page is good? The short answer: if it works, it’s good. (Seems obvious, right?) But the thing most small business websites miss is this: even if [...]

It’s official: Google’s new modified broad match keyword targeting feature has gone live. If you’re running PPC campaigns, this is an exciting development – it promises to make your campaigns that much more relevant to users. How will it do this? To answer that question, we need to dig a little deeper into how AdWords [...]

When advertising on the web, targeting is everything. There’s lots of data out there – and for marketers, it only makes sense to use that data to target ads that appeal to users who are more likely to buy. Targeting has been going on for years – from the manual targeting of PPC campaigns to [...]

Here at Everon, we use Google Docs a lot. It’s an excellent tool for small businesses. By providing an easy way for team members in different locations to collaborate on documents, it has become a dominant force in the world of small business productivity. But Google’s not resting on its laurels. This week, they rolled [...]

If you regularly surf the web, you’ve likely stumbled onto Get Satisfaction by now. Marked by the little ‘Feedback’ tags that show up on the sides of pages across the internet, Get Satisfaction is a customer feedback engine that allows companies to hear concerns directly from their customers. And let’s be clear: it’s not just [...]

…okay, maybe we’re being a little harsh there. But a recent ScanSafe report indicates that malicious PDF files accounted for 80% of all web-encountered exploits in 2009. Flash exploits, on the other hand, dropped from 40% of all exploits in 1Q09 to 18% in 4Q09. (By comparison, web-encountered exploits in Word and Excel comprised less [...]

It’s official. After months of reports that Google would soon announce a new social status feature, today came the big reveal of Google Buzz. In essence, Google Buzz is an add-on for Gmail that allows you to update your ‘status’ – akin to Twitter, Facebook and other social media sites. Since Google Buzz updates can [...]

If you’re engaged in email marketing, you already know: your company’s email marketing list is an important business asset. A good subscriber list takes time to build. But the work doesn’t just stop there – if you go to the effort to build a subscriber list, you should also be taking the time to maintain [...]

I know the title above sounds somewhat Blade Runner-esque…but bear with me. I’ll explain. Today location-based online advertising revolves around services like Google AdWords, which allow you to set a target local area for your ads (so you — the Florida-based mechanic — can make sure your ad for ‘Auto Mechanics’ only appears to people [...]